In data collected by Circana, a merger between IRI and The NPD Group, and the NYU Stern Center for Sustainable Business in September 2022, 93% of consumers surveyed said they maintained or increased their sustainable purchase habits in the past year, with 77% of consumers believing sustainability is important when selecting products to buy, which was up from 69% in 2021.
Innova Markets Insights, Arnhem, The Netherlands, tracked consumer sentiment toward foods formulated with upcycled ingredients for several years, and in 2022, the market research firm found more than a third of consumers considered upcycled products to be more appealing than other products.
In a canned cold-brew offering, the bean-less coffee is formulated with date seeds, chicory, sunflower seeds, carob, lentils, grape seeds and millet malt.
Manufacturing with corn germ as the main ingredient allows Kazoo Snacks to use 40% less whole corn and save 16 gallons of water per bag, according to the company.
