Everything from imported and craft beers boasting 0.0 per cent to distilled botanicals are on Whitehorse shelves.
At Riverside Grocery in downtown Whitehorse, one will find strong-looking cans of Sober Carpenter , Crazy D’s Sparkling Prebiotic and tall bottles of Vyne in the drink cooler.
Many credit the pandemic with the rise in sobriety, but others recognize that the “sober-curious” movement had legs long before 2020.
Finding themselves drinking more, some people paused and began experimenting with not drinking to see how life feels without the party lubricant.
Eaton says it is important for people who don’t drink to feel included and still feel part of an extended family or group of friends.
Christmas can trigger memories of past holidays gone terribly wrong, disappointments, and embarrassments.