Alphabet earnings to get another boost from digital ad rebound – Stock Market News

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Google parent Alphabet was late in joining last year’s tech rally but a powerful rebound in digital ad revenue in the fourth quarter helped the stock catapult to new heights.

Alphabet was one of the few Big Techs that saw its revenue plunge during the pandemic-induced economic slump as income from online advertising – its biggest revenue source – plummeted.

However, a full recovery cannot happen until a good degree of normality has been restored in the travel industry and that probably won’t occur until most countries globally have caught up with the vaccine leaders such as the UK and US.

Nevertheless, the advertising rebound is expected to have continued in Q1 and the consensus estimate by Refinitiv IBES is for a 24.75% year-on-year increase in ad revenue to $42.12 billion.

Alphabet stock closed at a new all-time high of $2,309.93 on Monday.

If there is a downward correction in the stock, the 50-day moving average could provide some support before the price revisits the $2,000 region.

The Company has a comparable price/earnings multiple with the rest of the tech clan, both on a trailing and forward basis.

The results of its cloud computing division – Google Cloud – will be under the spotlight too as the Company will report separate figures for this segment for the first time.

However, even if Alphabet is able to please investors with its latest earnings, there is the issue of ongoing antitrust investigations in both Europe and the United States.

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