As ‘Rick and Morty’ Returns for Season 5, So Does the Adult Swim Hit’s Merchandise Juggernaut

As retail continues to reopen and consumers return to brick-and-mortar stores, “Rick and Morty” will be waiting for them.

“Rick and Morty” now boasts more than 150 global licensees — spanning fashion, accessories, home, toys and games — that generate hundreds of millions of dollars in revenue.

I was like, if I can create a franchise that gets toys made, I could hang my hat up and walk off into the sunset, having accomplished my ultimate fantasy.

Harmon is also pleased with how Adult Swim has handled the show’s explosive popularity, which particularly took off in 2017, when characters like Pickle Rick and a joke about finding McDonald’s obscure “Szechuan sauce” suddenly dominated pop culture.

This year’s Season 5 kickoff includes what Adult Swim is dubbing a “Global Rick and Morty Day,” starting with the worldwide premiere of the first episode around the world starting on Sunday, June 20 at 11 p.m.

Now the empire is too big for even Roiland to stay on top of, and he admits he’d love to be more involved than he is in the moment.

As for Season 5 specifics, Harmon and Roiland are mostly mum, but Roiland does promise that “this season we have a lot of really fun evergreen classic Rick and Morty adventures.

Season 4 of “Rick & Morty” ended with a bit of an open-ended question over which Beth was a clone: Space Beth or domestic Beth.

“I believe that Season 5 doesn’t see very much of the space Beth versus domestic Beth kind of concept, but I also get a little tripped up when we’re writing Season 7, editing Season 6 and sound mixing on Season 5,” Harmon says.

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