China’s Purcotton selects PLM to speed market response

Purcotton develops and retails cotton products across categories including clothing and home, cleaning, pregnancy, and feminine care.

In 2019, Purcotton embarked on a digital transformation project to integrate central commodity operations, front-end product development management and back-end supply chain management.

“Products have always been designed based on the experience of our R&D and design teams,” says Li Jianquan, general manager of Purcotton.

With Centric, Purcotton will improve collaboration and fully visualise business processes resulting in accurate, real-time data at all stages, from planning, R&D, sampling, and manufacturing to sales.

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