Creating a unique scent dating back to 51BC to tickle the whims of regular customers might be a bit of a stretch for the most seasoned perfume house, but demand for curated perfumes exists and is in fact rising, say UAE perfume brand owners.
Having said that, My Perfumes went ahead and created My Perfumes Select, promoting the art of perfume creation as a multidisciplinary approach juxtaposing art and science, and driven by creativity, demand and innovation.
“Select is a palette of scent signatures created for the millennial connoisseurs of perfumery,” explains Firoz.
Agreeing with Shahid’s views, Adham Kamal, CEO, Swiss Arabian, says, “In recent years, there has been a growing trend towards customised fragrances, and we see an increase of this trend during Eid.
At Rasasi, our fragrance advisors suggest a combination of fragrances that customers can wear to suit the occasion and the individual’s taste.
“Some B2C customers request to have their perfumes packaged in a unique and limited-edition design, such as their names on the bottle, or a special box with a mix of spray and attars.
The regular requests Hamidi receives from consumers are customisation and the layering of fragrances for that personalised touch, along with personalised packaging.” And when it comes to unique ideas in the UAE, customers can be fickle, but brands are happy to meet the challenge.