Nabati Plant Eggz are a plant-based liquid egg product that was designed to mimic the same consistency, taste, and texture as you get with traditional chicken eggs,THE CANADIAN PRESS/Jason Franson.
I’m not God, it’s not at that level,” Yehya said.
Recently, there have even been suggestions the market is oversaturated.
Still, with issues such as climate change and animal welfare increasingly top of mind for consumers, many companies believe the plant-based eating movement has plenty of room for growth.
So far, San Francisco-based food tech startup Eat Just dominates the global liquid vegan egg market with Just Egg, which launched in 2018 and is made with mung beans.
In an email, Elissa Zaks, spokeswoman for the Egg Farmers of Canada, acknowledged there is market demand for plant-based alternatives.
The company went public on the Canadian Securities Exchange earlier this year, and built a new food manufacturing plant in Edmonton that opened in the spring.
Up until now, Nabati Foods has sent the raw peas it uses in its products to China for processing, Yehya said.