The Natural Products Expo West experience is downright effervescent with unknowns.
As with most Expo-attending retailers, PCC Community Markets launches into its show strategy well before the team treks nearly 1,200 miles from Seattle, south along the Pacific coast to Anaheim.
While some retailers plan on making at least some purchases at Expo West, 16-store PCC skips the buying.
“Education is a big part of what we love about Expo,” said Jamieson.
Employees arrive at Expo understanding these are important, and they keep their eyes open for brands that speak to PCC’s desires along these fronts.
As PCC team members navigate the show — trying samples, speaking with vendors and brands, connecting with old partners — they also remain open to products that aren’t on the wish list.