Melania Trump will release NFTs in regular intervals on her website, according to a news release, with a portion of the proceeds going to foster children.
Non-fungible tokens are essentially digital certificates of authenticity that can be attached to art, music or any other type of digital file.
Digital cat characters were selling for six-figure sums as far back as 2017 and today you can buy digital LeBron James basketball highlight NFTs for anywhere from a couple bucks to nearly a quarter of a million dollars.
While often pitched as a fun hobby like collectibles because their values fluctuate, many treat NFTs as an investment.
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