Kingsmill, meanwhile, added two new seeded loaves to its line-up: a 50/50 Multi-Seed baked with sunflower, pumpkin and linseeds and a 50/50 No Bits Multi-Seed made with milled sunflower, oats and linseed.
And, Oxfordshire-based Modern Baker debuted Superloaf which it claimed to be the ‘healthiest loaf ever made’.