Looking for a novel way to market an ailing office building? Trade it for Bitcoin

Accepting cryptocurrency is a marketing tactic has been used to garner attention to properties in other markets, but it also poses a risk — the value of Bitcoin has fluctuated drastically over the past year, with one Bitcoin being worth anywhere from $8,815 to $64,899.

The owner of a pair of office buildings in Uptown Houston that are on the selling block after the pandemic caused their vacancy rates to soar is advertising that he will accept Bitcoin offers.

Accepting cryptocurrency is a marketing tactic has been used to garner attention to properties in other markets, but it also poses a risk — the value of Bitcoin has fluctuated drastically over the past year, with one Bitcoin being worth anywhere from $8,815 to $64,899.

But Dickerson, a vice president at NewQuest Properties, said that the owner of BDFI LLC was the one to first broach the subject of accepting Bitcoin, and that he is driven by a belief that Bitcoin’s value will rise in the longterm.

The office buildings encompass 199,675 square feet.

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