Unlike traditional advent calendars, which start on December 1st and are followed by new treats to be discovered every day for the next 24 leading up to Christmas day, Chanel’s starts on day five as a nod to the brand’s iconic fragrance, Chanel No.
“Stickers?” Harmon exclaims in her first video on the unboxing of the kit, which has been viewed more than 14 million times since it was posted four days ago.
The predominantly younger users of TikTok are an audience “they should want to be developing and cultivating as future consumers of Chanel,” she said in an interview with CBC News.
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