The company has now sent a legal notice to Himatsingka, post which he took down the video and even issued an apology on Instagram.
He claims that the company added ‘immune system’ on their packaging after the COVID-19 pandemic since it ‘sells’ but made no changes in their product.
They also have emulsifier 471, which is made from glycerine to extend their shelf life.” He even mocks the brand that they should use the picture of a sick kid on their product and change the tagline to ‘taiyari diabetes ki’ from ‘taiyari jeet ki’.
After the video went insanely viral with over 12 million views on Instagram, Bournvita shared a post addressing the controversy.
In his Instagram post, he wrote, “I have decided to take down the video across all platforms after receiving a legal notice from one of India’s biggest law firms on 13 April, 2023.
Another added, “In India, selling poison is not a crime but exposing it is.” “A few days ago, their ads started popping in my feed where 3 paragraphs explained how Bournvita is a healthy drink.