The toymaker will sell three unique pieces of digital art in the form of NFTs, or nonfungible tokens, on its Mattel Creations website starting June 22, the company said Thursday.
The auction will run for one week, and the winner will have the option of paying via the cryptocurrency ethereum, another first for the company with this launch.
“Mattel Creations is the perfect platform for us to present limited edition collector products that speak to our incredible fan base as well as attract new fans to our vast portfolio of pop culture brands.
NFTs are a type of digital asset designed to track ownership of a virtual item, such as online pictures and videos, using blockchain technology.