Moss is hoping that with this new green asset, a vast number of people from all around the world can help them rescue large swaths of rainforest.
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There’s none of this ‘purchase this art to save the forest’ nonsense.
By purchasing a piece of the Amazon Forest, you are helping to build a ‘Green wall’ of properties dedicated to conservation and acting as a disincentive to destruction.
They also received an encrypted digital certificate of ownership, which attests to the forested regions’ validity and control.
Moss’s CEO is Luis Felipe Adaime.
Since then, more than $30 million has been donated to conservation programs in the region through their carbon credit token, MCO2.