Misfits Market adds 44th and largest state: California – FreightWaves

Misfits Market, the grocery delivery company focused on sustainable sourcing and reducing food waste, has announced its expansion into California, where it will deliver to all ZIP codes in the nation’s most populous state.

The move into California comes on the heels of Misfits Market’s $225 million Series C funding, which it acquired in September, less than six months after securing unicorn status.

According to the California Association of Food Banks, one in five Californians, for a total of 8 million people, report food insecurity with little access to quality and affordable groceries.

“California is one of the United States’ largest producers of agriculture, with over one-third of the country’s vegetables and two-thirds of the country’s fruits and nuts grown in the state.

To get a Misfits Market box in California, customers can create an account on the company’s website, build their orders from a selection of over 100 different products and pick a delivery day.

Customers will also now have access to dairy products, a product expansion that was announced alongside the geographic expansion.

Misfits Market said it has saved 225 million pounds of food, nearly three-quarters of which would otherwise go to waste, since its founding in 2018.

Though the addition of California to Misfits Market’s coverage area is a massive one, the company isn’t done quite yet.

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