Connecting JD’s nearly 570 million active customers to a wide range of products deliverable within one hour, Shop Now has become an essential partner of JD Super in omni-channel strategy.
In terms of demographics, users under 35 account for 55 percent of the whole base.
According to Nielsen’s data, nearly 70 percent of stores specialized in maternal and infant products are still offline, yet to be penetrated by e-commerce.
As of the end of March, more than 45,000 physical stores on JDDJ sell mom and baby products, accounting for 1/3 of all the stores on the platform and covering over 1,700 cities and counties across the country.
It operates JDDJ, one of China’s largest local on-demand retail platforms for retailers and brand owners, and Dada Now, a leading local on-demand delivery platform open to merchants and individual senders across various industries and product categories.