By working directly with farmers and producers who share the company’s vision of eliminating waste, Misfits Market is taking new steps to prioritize sustainability and utilize creative sourcing methods to offer high-quality staple products at value.
“Three years ago, Misfits Market set out to rebuild the food supply chain from scratch in order to provide everyone, regardless of where they live, access to quality food at an affordable price,” said Abhi Ramesh, CEO and founder of Misfits Market, based in Delanco, N.J., in the greater Philadelphia area.
In Q1 alone, the company has experienced record-breaking growth fueled by expanding to all of the lower 48 states, launching new product categories such as wine, releasing the brand’s mobile app and now the private label launch.
Misfits Market’s food value supply chain and opportunistic sourcing enables the company to combat rising food prices and more efficiently provide organic produce, high-quality meats and seafood, plant-based proteins, dairy, bakery, wine, and other grocery items to inflation-challenged consumers.