NBA Top Shot, a blockchain-based platform on which users buy and sell officially licensed NBA collectible highlights known as “Moments,” has generated nearly $500 million in sales since going live less than eight months ago—with more than $180 million of that total processed in the past month.
“Our key driver has to be anything that’s bricks and mortar left, anything that’s paper left, anything that’s cotton merchandise left, how do we make that digital?” Leonsis said blockchain-based ticketing would benefit the league and create multiples of value.