Skoda is readying ‘dramatic’ design, market positioning shift | Automotive News Europe

During its annual media conference last month Skoda teased its new look with a blurred picture of a chunky SUV-styled vehicle, possibly a concept, with a squared-off grille.

The new design language will give customers and competitors alike “a real wow moment,” said departing CEO Thomas Schaefer, who is leaving the brand to head the VW passenger cars business.

At VW brand, Schaefer will succeed Ralf Brandstaetter, who has been promoted to head VW Group’s China business.

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