“We must have a bigger calling for why we do what we do,” Dennis McIntyre, executive vice president of marketing and chief marketing officer at Stater Bros., said in a statement.
noted that the rebrand is designed to tighten ties with the communities it serves by emphasizing fresh, healthy, specialty diet, ethnic and convenient meal solutions at attractive prices and with strong customer services.
And later this month, the grocer will begin testing updated store decor intended to create a warmer, more welcoming shopping environment, the company said.