This summer, 98% of brands said they will use virtual selling while 89% of retailers said they will use virtual buying, the wholesale management platform Joor said Monday.
Of brands hosting in-person meetings, 80% are meeting people in showrooms and 42% are going to trade shows.
Notably, the bulk of retailers are seeking newness with 86% of retailers interested in new products, given declining carryover.
Regarding sales, 42% of brands surveyed said they are seeing levels that are equal to or more than sales before the pandemic.