Winston-Salem, N.C.-based Inmar said Thursday that its technology gives The Fresh Market’s Ultimate Loyalty Experience program, launched just over a week ago, added functionality to boost shopper engagement and brand loyalty across product categories.
Inmar noted that its Incentive Management Platform runs the multi-tiered Club Hub systems, which will include core clubs for coffee and floral, plus special activations like a regionally available wine club and seasonal clubs for key sales cycles, such as the holidays.