“This partnership with other publishers and tech partners, once successful, would add to the traditional sources of direct placements and the affiliate advertising available through big tech.
“With certain companies dominating the global digital media landscape, publisher alliances create an alternative option for advertisers in local markets.
“In the last 10 years, publisher alliances have slowly formed in Asia, Europe, and North America as a means of maximising publishers’ revenues and booking volumes – rather than defaulting to major international players such as Google and Facebook – by increasing scale.