Influencers have historically sold something to users. Whether that is the newest trending lipgloss or the viral “it” dress, the products – often available at a discount using influencers’ special codes – are perceived to provide a certain lifestyle, one that is aesthetically pleasing and on trend.
However, a different type of viral trend is taking over.
“All the brands I mentioned charge hundreds of pounds per item,” she said.
On TikTok, the #deinfluencing hashtag has more than 159.6m views.
“We’ve seen a lot of creators take this money-saving expert approach,” he said.
While some users in the comments below Fridegotto’s video shared her views about the products, she said she worries her openness might backfire in the future.