Toshiba Gulf dominates regional storage market

Toshiba Gulf FZE, the wholly-owned subsidiary of Toshiba Corporation, highlighted the significant surge in its market share in key geographies of UAE, Saudi Arabia and South Africa over the past year.

By continuing its �go wide, go deep� channel policy and excellent product offering in 2020, Toshiba Gulf has seized a significant 45 per cent market share in Saudi Arabia and a notable 30 per cent in UAE and South Africa, cementing its leadership position in the storage sector across these territories.

The ongoing pandemic has accelerated the immediate need for organisations to digitalise their operations, which in turn has snowballed demands for data storage.

This number will only get bigger as a result of the continuing impacts of Covid-19.

Varghese said: �The regional ICT industry will experience incremental growth as enterprises underpin their digital transformation strategies and modernise their operations.

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