UK firm Super Group entering US sports, online casino market

Super Group is not currently licensed in the U.S., but aims to remedy that through a deal it has reached to acquire Digital Gaming Corporation.

Established European gambling companies like William Hill, GVC, Flutter and others have all staked claims to the fast-growing American market.

“We have established our group as a truly global, scaled and profitable digital gaming business, delivering on our vision to bring first-class entertainment to the worldwide betting and gaming community,” Neal Menashe, SuperGroup’s CEO, said in a statement.

John Collins, who held executive roles with the NFL and NHL, and was president of the Cleveland Browns, will serve on the company’s board of directors.

It took in more than $42 billion in wagers in the 12 months leading up to March 2021, and has over 2.5 million active customers.

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