Sources say Disney is likely to announce Disney+ Premier numbers for Jungle Cruise, starring Dwayne Johnson and Emily Blunt.
Conventional wisdom suggests that Disney will revert to a traditional theatrical release for its movies this fall when the box office recovery is further along, while Warner Bros.
“When other studios have analyzed the piracy rate and the cannibalization coming out of day-and-date release, they decided to go to a 45-day window,” Gelfond says.
Disney had to be flexible.” He also notes that only 2 million households paid to watch Black Widow out of Disney+’s 100 million-plus customer pool.
However, many tracking the standalone superhero pic believed it would clear $90 million to $100 million based on early traffic, but those hopes were sidelined when the tentpole dropped a steep 41 percent from Friday to Saturday — unheard of for a Marvel pic.
That could well be due to the option of being able to watch it at home, according to Screen Engine/ASI.
Disney has indicated that pandemic-era rules are driving current decisions.