It’s no secret that cannabis legalization hasn’t magically reversed the War on Drugs.
Although it’s largely up to lawmakers and the powers that be to legislate necessary changes on local and federal levels, many companies and organizations have stepped up to help supplement and support the community.
What sets this brand apart from others, is that 100 percent of profits from JUSTICE JOINTS are donated to aid BIPOC communities in ownership and participation in the cannabis community.
With a wide variety of cultivars to choose from, it’s not only the fire product that will get consumers engaged; the striking black and white packaging is more than meets the eye.
This means that consumers who may not be familiar with the brand before visiting a dispensary or online purchasing platform can quickly learn the benefits of their purchase.
For example, it explains the disproportionate number of people of color who own cannabis companies in comparison to white folks.
Consuming cannabis recreationally or medically is the main commonality that ensures the cannabis industry’s financial success.
“Last Prisoner Project is proud to partner with CANNDESCENT at the launch of JUSTICE JOINTS so we can raise awareness around the need for criminal justice reform,” Erik Murray, Last Prisoner Project Board Member stated.
This partnership has proven to be successful, as in just the first six months of its launch, JUSTICE JOINTS raised more than $60,000 for Last Prisoner Project.
CfBL is “a coalition of cannabis companies galvanizing the broader industry to support Black led organizations and communities through a commitment to corporate hiring and company culture, amplification of Black voices, and financial support with ongoing accountability measures,” according to the organization’s website.
For example, the brand has recently shared how “17.5 million cannabis arrests were made between 1997-2019.” The brand doubled-down on its plan to “continue our mission until every last cannabis prisoner is set free.” Follow the hashtag #SPARKCHANGE to stay informed.