Cannabis Brand 40 Tons Utilizes NFTs For Social Justice as Cannabis Decriminalization Grows

The cannabis industry, crypto and NFT marketplaces feel like they go hand-in-hand as all have emerged in recent years.

40 Tons donates a portion of its sales from branded apparel and cannabis products.

A second collection features a 3D render of the prison cell 40 Tons featured at their MJ Unleashed booth and also collects royalties for prisoners and the company’s continuing social justice initiatives.

Mobilizing a controversial digital market for a good cause doesn’t fully cancel out the wave of issues in dire need of addressing as Web3 evangelists continue to preach its gospel rather than putting in the work to make them widely viable.

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