However, patrons will see signs and branding for Lume around the park, under a five-year “exclusive” cannabis marketing partnership, according to a news release.
and Pistons Sports and Entertainment — which controls most major venues in metro Detroit including Comerica Park, the Fox Theatre and Little Caesars Arena.
Cannabis is legal in Michigan, but users can’t legally smoke in public — and businesses must be zoned for marijuana consumption.
Lume’s website says stores in metro Detroit, Southfield and Berkley, are “coming soon.” The company plans to more than double its store count by the end of 2021, the release says.
“We’re thrilled to announce this dynamic marketing partnership with 313 Presents, which provides educational opportunities to expand cannabis’ place in wellness, recreation and lifestyle settings,” Dave Morrow, Lume’s CEO, said in the release.
More non-cannabis brands are seeing the opportunities the industry provides and looking to partner with cannabis companies, public relations entrepreneur Tatiana Grant recently told Crain’s.
More cannabis-related events will also be coming to the fore as the state reopens from pandemic-related shutdowns and restrictions that were put in place to stem the spread of COVID-19.