From the simple use of pressure and heat to create rosin to the more sophisticated solvent-based extraction process for distillates, there are a variety of ways concentrates can be produced.
In the U.S., concentrates account for 9.5 percent of total cannabis sales — 6.6 percent more market share than in Canada, where the category has only 2.9 percent of the market.
As for strains, 17.9 percent of Canadian consumers say their favorite straing is “indica-only” while GG#4 holds the top spot in the U.S., though with only 1.4% market share.
All sales, market share, unit volume, pricing, and demographic data for this report are sourced directly from Headset Insights.
Flower’s market share has fallen in Canada since “cannabis 2.0” products rolled out, now holding 51.5 percent of the market, while vapor pens, edibles, and concentrates are gaining traction.
After the release of cannabis 2.0 categories, concentrates market share in Canada grew quickly and continues to trend upwards, gaining roughly 3 percent in the past eighteen months.
For example, Pennsylvania law prohibits some categories, including pre-rolls, since smoking cannabis flower remains illegal in the state; flower may be consumed only via vaporization.
This graph illustrates the clear difference in preference in each country, as shatter is a top performer in Canada but holds only 14 percent of the market in the U.S.
clearly prefers a one-gram size as opposed to a half gram, with the former holding 96 percent of the market.
Popular categories like live resin, shatter and wax have remained consistent in pricing, while segments like Rick Simpson oil and similar preparations jumped from $20 to $30 in 2020.
Regardless of the age group, male consumers consistently have a higher wallet share for concentrates than their female counterparts.
cannabis market sells significantly more strains than Canada, resulting in lower market shares per strain.
Along with his work at Headset, Scott founded a monthly Cannabis Tech Meetup hosting cannabis entrepreneurs and technology developers that has expanded into multiple regions throughout the U.S.