Earlier this year, Evans, who holds a wine business degree from Cal Poly San Luis Obispo and has over a decade of wine industry experience, launched Herbacée, a cannabis-infused non-alcoholic wine.
But in the past three to four years, there’s been so much innovation going into this space and now there are professional products that are shelf stable.
It’s becoming mainstream—there are a lot of celebrities coming out with cannabis beverages, as well as athletes.
Beverages blend in with the norms of a normal lifestyle, are approachable and more acceptable in social situations than smoking.
For wine consumers specifically, there are now beverages that are similar to wine that provide a wine like experience at a fraction of the calories and without alcohol.
One end is creating something wine-like with primary, secondary and tertiary aromas and flavors to make it complex, but also thinking about the balance of acidity and residual sugar on your palate.
Ultimately though, if you’re starting with a high-quality wine, chances are the dealcoholized wine is going to be pretty darn good as well.
Jamie: I wanted to create a dry, refreshing beverage that resembles a crisp rosé like you would find in France.
There are only a handful of cannabis-infused wine producers that are infusing with THC, so there is an exciting opportunity there.