Companies across industries are chasing an attractive new demographic of dream customers who are more likely to own pets and to love fashion, to want kids and to consider starting their own businesses.
That’s been the case at Uber Technologies Inc., which hired cannabis advertiser Fyllo late last year in its first attempt to specifically target pot users when advertising its food-delivery service, Uber Eats.
“A cannabis consumer is younger than the normal consumer, has more disposable income; they are busier than most, they are working all the time, exercising all the time, going on adventures all the time,” Freeman said.
Fyllo, the specialist in cannabis advertising, said other companies from outside the marijuana industry are also trying to tap into this enticing demographic.
An MRI-Simmons survey from 2020 showed that people who consumed cannabis were 22% more likely than non-cannabis users to seek out variety in their everyday lives, 32% more likely to want to be first to try new products and services, and 25% more likely to make impulse purchases.
Likewise, 77% would be interested in understanding recreational cannabis consumption, and 76% would be interested in CBD product consumption insights.
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