Of Brightfield’s list of top eight cannabis candies by share of shelf feature, three edibles are made by Smokiez in the flavors blackberry, sour blue raspberry and sour watermelon.
Brightfield narrows cannabis candy positioning down to two types.
Judging by the flavors in that list, flavor innovation is running strong with CBD edibles.
If all the innovation seems familiar, it may be because the same creativity is driving ahead in the mainstream confection space.
Last year’s show had planned to feature a gallery for CBD confections.
“The one thing that I think is really important to note in all of this is that when you add a CBD or another cannabis-derivative ingredient to confectionary, it’s no longer chocolate and candy,” he observed.
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