I recently had the opportunity to attend Revelry’s “Crucial Community Relationships” gathering in New York City.
It was evident how important this event was because it was a sold-out crowd—despite the impending snowstorm.
However, the major takeaway from this event was that interacting with public officials is also a fundamental component of the cannabis business process.
New York City, in particular, has many levels of local government involved, so communication truly is critical! Effective communication will only become more important as cannabis legalization spreads across the country.
As a cannabis business owner, you will ultimately become a part of the local community, so you will continue to interact with state and local government for the life of your business.
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