General Cannabis to Buy Multi-State Retailer Trees for $39.5 Million

DENVER, April 21, 2021 today announced that it has entered into a definitive agreement to acquire Trees, a leading cannabis retail operator with dispensaries in Colorado and Oregon.

Over the last year, General Cannabis became one of the first public companies to receive a Suitability Approval from the Colorado Marijuana Enforcement Division to acquire licensed cannabis assets, acquired and integrated SevenFive Farm , strengthened its Board and management team and completed a series of capital transactions which bolstered its balance sheet and added working and growth capital.

In the coming months, Trees anticipates opening one additional dispensary in Denver and one in Portland, which would bring its total dispensary count to 5 locations.

Over the past year, we have strengthened our team and our balance sheet to be able to capitalize on an opportunity like this.

Tim Brown, the founder and CEO of Trees, will become a member of General Cannabis’s Board of Directors and join the executive management team.

In acquiring Trees, we are adding a retail platform that is successful today and will be the backbone of future growth.

They deeply and passionately care about their customers.

The Company will issue 38,745,193 shares to Trees shareholders upon closing; the number of shares is calculated by dividing the stock consideration by $0.89 per share, the 15-day volume weighted average price from March 24th – April 14th.

To pay the cash at closing, the Company has expanded its convertible debt round by $2.3 million, to an aggregate of $6.9 million.

Trees CEO Tim Brown said, “Everything we do, we do for our customers and without them – and our amazing employees – we wouldn’t be here today.

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