With the search engine also publishing the methodology and framework for other travel sellers to adopt, there’s a greater chance that carbon emissions data will eventually become standardized, and less confusing.
Not-for-profit Travalyst, a global partnership founded by the Duke of Sussex, encourages greener practices across the industry.
The adoption by the pair follows a recent scientific study that has highlighted how ineffective carbon offsetting has become.
“By delivering clear and consistent tools for collecting and reporting airline data, we are helping travelers and the industry to make more informed — and lower emitting — air travel choices.
More agencies and booking tools are starting to display carbon footprint data, with SAP Concur and CWT the latest to use data provided by Thrust Carbon.