Google Selects Prince Harry-Backed Travalyst for Emissions Data on Flight Searches – Skift

With the search engine also publishing the methodology and framework for other travel sellers to adopt, there’s a greater chance that carbon emissions data will eventually become standardized, and less confusing. Not-for-profit Travalyst, a global partnership founded by the Duke of Sussex, encourages greener practices across the industry. The adoption by the pair follows a […]

Flyers Not Willing to Pay Extra for Green Travel on Airlines: New Study – Skift

It found that passengers were largely unwilling to offset their flights, as just 4.46 percent of bookings included the compensation. Carbon offsetting is a way for individuals to “neutralize” their proportion of an aircraft’s carbon emissions on a particular journey by investing in carbon reduction projects, according to the International Air Transport Association. In December […]

Etihad Airways Boosts a Green Loyalty Program as Competitive Advantage – Skift

Etihad is betting that as passengers return to flying, sustainability will be more of a concern. “We do see ourselves as thought leaders in this space,” said Martin Drew, Etihad senior vice president of global sales and cargo. Corporate customers can reduce their carbon footprint by earning rewards for carbon offsets, investment in sustainable aviation […]