is making another splash in the category with the introduction of six new products to its existing brand offering.
The six new products will be rolling out to retailers over the next few months and arriving just in time for summer, the largest adult-beverage season of the year.
“Eight months ago we launched the largest and most diverse portfolio of cannabis beverages in the industry.
“We’re delighted with the reception to the portfolio to date,” said Scott.
Since the legalization of cannabis 2.0 products, cannabis beverages have become a welcome option for consumers, for offering both consistency and an alternative way to consume cannabis.
“The summer season is a huge buying opportunity for the cannabis beverage category,” said Lori Hatcher , Head of Marketing at Truss Beverage Co.
Produced through Truss/HEXO Cannabis-Infused Beverages, a division of HEXO, the Truss portfolio will have a range of products for Canadian consumers of legal age, providing a variety of taste experiences for multiple beverage occasions.
1 Monthly retail sales of beer, wine and liquor stores in Canada from 2015 to 2020 – 2019 figure reference, May – August 2 Findings of a survey conducted by Truss Beverage Co.
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