Although this is true of regular media platforms, it’s especially difficult for outlets in a particular niche — like cannabis.
Find out what these platforms are and how they’ve become shining beacons in a dark landscape of low-quality content by reading below.
From my perspective, it seems like the media at large doesn’t quite understand the cannabis industry.
However, many in the media failed to clarify later that the CDC believes the “culprit” that caused this mysterious vaping illness was an ingredient specifically in illegal-market vape pens.
After all, there isn’t a single trusted person or entity in the cannabis industry that people can rely on for information.
They stay relevant by providing clear and well-written articles about cannabis industry topics that can come in the form of reporting on cannabis culture.
That’s because, over the last decade, cannabis has firmly entered the mainstream spotlight.
Not only that, but El Planteo also covers people of color in the cannabis industry and how they succeeded.
All Def is a one-of-a-kind media company involved with reporting on culture, news and music through the lens of social and racial justice.
That allows The Blacklist to make rapid-fire stories that get every side of the cannabis industry, whether legal, medical or underground.
I will say that some posts on The Blacklist can be sensational, but in between, I’ve found genuine concerns about the state of the cannabis industry.
What all of these cannabis media platforms have in common is that they’re getting to the crucial issues that face the cannabis industry.
As leaders in this space, we need to get to the heart of the cannabis industry not only as industry experts but as enthusiasts, too.