Alice Moon is a Los Angeles-based publicist and social media strategist with Trailblaze, a public relations agency specializing in cannabis brands.
“Also, these are global brands,” Moon pointed out in a telephone interview.
If you try searching for certain names and terms on social media platforms – like “Spokane cannabis” if you are searching for local retailers – you might get limited results.
Platforms do not want to be potentially accused of facilitating the sale of marijuana, especially because social media companies say this creates a possibility for illegal sales as well.
LinkedIn is another platform that Moon has found to be more accessible for the cannabis industry, although it’s better for building professional networks than attracting new customers.
Give directly to The Spokesman-Review’s Northwest Passages community forums series — which helps to offset the costs of several reporter and editor positions at the newspaper — by using the easy options below.