As the state’s legal market for cannabis edibles starts to mature, it is expected to undergo significant expansion and diversification.
But the products look and taste like traditional sweets, which can make them highly appealing to children.
The company hopes to make a name for itself as “the leader in edibles,” she said, specializing in a 1950s soda fountain-esque experience featuring candy, baked goods, cheesecake, macarons, ice cream, beverages and more, with throwback flavors and twists on tradition.
“With the escalation in branding and marketing of infused products, could play a more consequential role in a social normalization of cannabis,” said John Kagia, chief knowledge officer for New Frontier Data, a Washington, D.C.-based cannabis data analytics and technology firm.
Sweets – gummies, mints, taffy, hard candies and others – account for about 67 percent of edibles’ sales volume.
“People who really prefer smoking, they’re not going to go away,” McCann said.
“I think the reality is, there is a group of consumers that will always want the plant,” he said.
Many companies also do a fair amount of testing during the research and development process so that the finished product is ready to hit shelves after sailing through final testing, he said.
With cannabis in so many forms, there are several different analytical processes that the lab uses, but they’re all tested for the same components: dangerous molds and mildews, harmful microbes, THC potency, homogeneity, spoilage potential and harmful chemicals.
Dr.
Instead, “We’ve sort of thrown caution to the wind with this stuff around our kids,” said Dr.
If they went and gobbled down the whole thing … an adult would understand to take one or two nibbles.
When Massachusetts legalized marijuana in late 2018, there were just 52 cases of emergency room visits by children who had ingested THC-infused edibles, The Washington Post reported recently.
For example, in the adult-use market, all marijuana products, edible or otherwise, are required to be prepackaged in opaque, child-resistant, tamper-evident packaging or must be placed in such at the final point of sale.
Symptoms to look out for include problems walking or sitting up, difficulty breathing and becoming sleepy, according to the Maine Center for Disease Control and Prevention’s Good to Know Campaign.