In the branded cannabis world, a lot of the products are packaging for retail products, or accessories related to cannabis: rolling papers, grinders, rolling trays, lighters, etc.
Jokes aside, this is actually a pretty big deal, if you’ve been paying attention to the cannabis branding world.
The vape cartridge obviously has more staying power, with the Rolling Stone “RS” logo and the Select/RS co-branding on there.
There’s the fear that, once it’s legal, things like colorful packaging and cartoonish mascots will appeal to children.
If that’s their goal, then it’s hard to imagine that Rolling Stone will be their last partnership.