Salesforce has unveiled a global collaborative effort aimed at driving consistent standards around high-quality blue carbon projects and credits.
As investments in the blue carbon market grow, we must ensure that projects truly safeguard biodiversity, protect coastal and marine ecosystems, and ultimately improve the livelihoods of people in local communities,” says Whitney Johnston, director of ocean sustainability at Salesforce.
The initiative will be co-led by Salesforce and leading environmental organizations, including the World Economic Forum’s Friends of Ocean Action, Ocean Risk and Resilience Action Alliance , Conservation International, and The Nature Conservancy, along with the Meridian Institute, to support the stakeholder engagement process.
Pew states that since 1970, blue carbon ecosystems have lost an estimated 35% of their global cover.