While cheered by advocates, celebrity endorsements of cannabis legalization, in the beginning, were often undervalued or dismissed as frivolous.
A simple “give CBD a try, I personally love it” from the right icon could lead thousands of parents and grandparents to reevaluate their long-standing opinions.
Studies have analyzed the impact of celebrity endorsements and declarations on public opinion, foreign policy, health-related issues, and consumption habits.
Jane Fonda never failed to move the needle when she got behind a cause.
As the media picked up the story and news of Fonda’s new sleep aid traveled far and wide, dozens of readers emailed me to share their change-of-heart stories, having been influenced by Fonda’s dignified honesty.
DJ Khaled, the well-known musician and entrepreneur, recently launched a CBD brand, citing a personal wellness journey as the inspiration.
Martha Stewart has openly discussed her CBD use and her inspiration for launching her own cannabis brand, which incidentally was her long-time friend Snoop Dogg.
We saw this with the disqualification of record-breaking sprinter Sha’Carri Richardson from the Tokyo Olympics after she was found to have cannabis in her system, albeit while in a marijuana-legal state when she was not competing.
Meanwhile, amid all the noise, cannabis pushed further into the “accepted” column of American society.